This may be a recurring theme here: getting people into the modern age. For cohorts and customers alike.
If you haven’t updated your picture since the year started with ’19,’ it might be time.
There are a number of real estate agents I’ve met after seeing only their online profile and thought, “Um…WTF?!?” I literally had one walk right up to me at the photoshoot and I thought it must be the seller because I’d never seen this person before.
One I overheard tell someone that she’d been in the business for almost 30 years and I then realized when her headshot was taken — her hair is a different color, she now wears glasses, she’s about 30 pounds lighter…. And don’t for a minute think it’s just women — one male agent I work for has significantly less hair than in his online picture. One no longer has the facial hair that’s in his profile photo.
I mentioned this phenomenon to another agent I work for a lot and she said that she updates her picture every 2-3 years. She knows a good portrait photographer and schedules a shoot right after she gets a haircut and has someone do her make-up. She then updates her business cards and website accordingly. Smart move.
Digital photography makes this easy. So you may have to throw out half a box of business cards.