Good photography increases viewings and showings of your listing. Research shows that properties with professional photography sell for 10-15% more than similar properties without professional photography.
I’m not going to take credit for selling your real estate listing, but photography does get “boots in the door.” Good, intriguing photographs pique interest and inspire showings, and showings turn into sales. But you already know that.
Good photography also sells you to potential sellers. I get calls every year from sellers frustrated with their agent not using a real photographer. They either did it with their phone or hired their cousin’s kid who got a camera for Christmas. Sellers want their homes presented and marketed well, and photos are a big part of that. They want their home represented by someone who’ll do the marketing to get it sold fast and for the money they want.
Good photography can also help with renting out your VRBO/Air B&B more often.